“ Think you're escaping and run into yourself.Longest way round is the shortest way home. ”
“ Think you're escaping and run into yourself. Longest way round is the shortest way home. ”
Ulysses ∙ James Joyce
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Lucian Broscățean’s projects and fashion collections are interwoven with cultural references to History of Art and Costume, an essential element being Aby Warburg’s “Bilderatlas Mnemosyne” (1924-1929).
The contrast of black and white as non-colours, specific for the traditional attire from the Outskirts of Sibiu, the dark aesthetic of monastic garb, stills from the films of Ingmar Bergman and Yasujirō Ozu — are part of the moodboards, and implicitly of the story behind the clothes.
Shapes declined from classic items are hybridized with geometric volumes.
Lucian was born in 1985 in Sibiu-Hermannstadt, Romania. He lives and works in Cluj-Napoca.
He studied at the Art Highschool in Sibiu and then he graduated from the BA & MA Programs of the Fashion Design Department — University of Art and Design Cluj-Napoca, Romania. During his studies he was an Erasmus student in UK.
He has been teaching at UAD Cluj-Napoca, since 2008. His current position is that of Assoc. Prof. PhD and Head of the Fashion Design Department. For 15 years Lucian was involved in the organizing team of Gala UAD Fashion Design, where he held the position of Artistic Director for ten editions.
He has an experience of over 20 years in the fashion industry.
Since 2001, the year in which he has been discovered and awarded by Doina Levintza, Lucian has participated at various national and international events: Romanian Fashion Week, Romanian Creative Week — Iași, Romanian Design Week — Bucharest, Romanian Designers at Mercedes-Benz Berlin Fashion Week, International Fashion Showcase at London Fashion Week, MQ Vienna Fashion Week, and so on.
In 2009 he worked for 4 months at the cutting-edge Viennese label Wendy Jim.
Between 2011 and 2017 — Lucian was the Creative Director of the Irina Schrotter brand. From the design process to the visual identity of the label, he was in charge with the creative paths, working with — Irina Schrotter — the founder and with the technical teams. The commercial line was presented at International Fashion Weeks and Fashion Fairs in: Paris, Berlin, Milano, London, New York, Vienna, and Shanghai.
He created the Costumes for three Theatre Productions directed by Andrei Măjeri: “Master Manole” after Lucian Blaga at the National Theatre in Cluj-Napoca, “Las Meninas” by Ernesto Anaya at the Hungarian Theatre in Cluj-Napoca and “Good evening, Mr. Wilde!” a Musical by Eugen Mirea and Henry Mălineanu, after Oscar Wilde’s Play “The Importance of Being Ernest”, at the Jewish Theatre in Bucharest.
2020 marked a collaboration with the Romanian Mozart Society — Mozart International Festival’s 30th edition. He signed the costumes for the Opera “The Magic Flute” by W.A. Mozart, directed by Tompa Gabor, at the Hungarian State Opera in Cluj-Napoca.
He won several awards including: “Special Mention” at the International Fashion Showcase @ London Fashion Week, Arts of Fashion “Wendy Jim and YKK” Awards at MOMA San Francisco, Beau Monde Magazine’s “Crystal Globe” for Best Romanian Designer, 4 times nominee for “ELLE Style Awards Romania” Best Designer Category, 3rd place in the Fashion Design category and 42nd place in the general “Top 100 Cool Brands” made by Forbes Romania.
In 2021 he marked 20 years since his Debut, with “a mind trip” collection, whose Fashion Film and campaign were directed by Andrei Măjeri and presented at Romanian Creative Week, Iași. The project was selected for Romanian Design Week, Bucharest and within TIFF20 a selection of fashion items were exhibited in dialogue with the Baroque and Biedermeier paintings from the National Gallery of the Museum of Art in Cluj-Napoca, the curator being Alexandra Sârbu.
Lucian is part of the organizing team of Romanian Creative Week, Iași, being Innovative Future Platform’s coordinator, the section whose creative consultant is Ioana Ciolacu.
Together with Julian Roberts and Mari Bendeliani he is one of the Curators of the Fashion Section of Romanian Design Week, 2023 edition, in Bucharest.