“ Think you're escaping and run into yourself.Longest way round is the shortest way home. ”
“ Think you're escaping and run into yourself. Longest way round is the shortest way home. ”
Ulysses ∙ James Joyce
My career in Fashion spans more than 20 years (since 2001). In these two decades I have built a ‘personal branding’ with extensions towards various areas related to the creative industries.
Since October 2008 I have been teaching at the University of Art and Design in Cluj-Napoca, Romania, where I am now the Head of the Fashion Design Department.
All my Fashion/Art projects and collections are interwoven with references to History of Culture & Costume, an essential visual and conceptual element being Aby Warburg’s “Bilderatlas Mnemosyne” (1924-1929). The contrast of black and white as non-colours, specific for the traditional attire from the Outskirts of Sibiu (my hometown) in Transylvania, austere monastic garb, stills from the films of Luchino Visconti, Ingmar Bergman, Yasujirō Ozu, Tarr Béla — are parts of the Development Boards, and implicitly of the story behind the clothes. Shapes declined from classic items are hybridized with geometric volumes.
Presently, I am concentrated on academic work & research, management of UAD • FASHION as Head of the Department, on generating new contexts for the Creative Department Association, as well as curatorial endeavours, costume design, fashion / art.
Thank you for your interest in my professional activity!
Lucian was born in 1985 in Sibiu-Hermannstadt, Romania. He lives and works in Cluj-Napoca.
He studied at the Art Highschool in Sibiu and then he graduated from the BA & MA Programs of the Fashion Design Department — University of Art and Design Cluj-Napoca, Romania. During his studies he was an Erasmus student in UK.
He has been teaching at UAD Cluj-Napoca, since 2008. His current position is that of Assoc. Prof. PhD and Head of the Fashion Design Department. For 15 years Lucian was involved in the organizing team of Gala UAD Fashion Design, where he held the position of Artistic Director for ten editions.
He has an experience of over 20 years in the fashion industry.
Lucian was born in 1985 in Sibiu-Hermannstadt, Romania.
After studying at the Art Highschool in Sibiu, he attended and graduated from the BA & MA Programs of the Fashion Design Department — University of Art and Design Cluj-Napoca, Romania. During the studies he was a Socrates-Erasmus student in UK (2007).
For 15 years Lucian was involved in the organizing team of Gala UAD Fashion Design (known now as UAD • FASHION • SHOW) and held the position of Artistic Director for ten editions.
In 2009, for 4 months, after winning the Arts of Fashion Award — he worked at the cutting-edge Viennese label Wendy & Jim.
Between — 2011 and 2017 — Lucian was the Creative Director of the Irina Schrotter brand. From the design process to the visual identity of the label, he was in charge with the creative paths, working with Irina Schrotter — the founder and with the technical teams. The commercial line was presented at International Fashion Weeks and Fashion Fairs in: Paris, Berlin, Milan, London, New York, Vienna, and Shanghai.
With personal or collective projects, he participated at various national & international events such as: Romanian Fashion Week — Romanian Creative Week — Iași, Romanian Design Week — Bucharest, Romanian Designers — Mercedes-Benz Berlin Fashion Week, International Fashion Showcase — London Fashion Week, MQ Vienna Fashion Week, and so on.
2021 marked 20 years since 2001 — the year in which esteemed fashion designer Doina Levintza discovered and awarded him.
The anniversary moment was marked with “a mind trip” collection, whose Fashion Film & campaign were directed by Andrei Măjeri and presented at Romanian Creative Week, Iași. The project was selected for Romanian Design Week, Bucharest and within TIFF20 a selection of fashion items were exhibited in dialogue with the Baroque and Biedermeier paintings from the National Gallery of the Museum of Art in Cluj-Napoca, the curator being Alexandra Sârbu.
In 2022 and 2023 he presented two more LUCIAN BROSCĂȚEAN catwalk collections at Romanian Fashion Week — Romanian Creative Week: “Her Omens of Tempest and of Calm” & “Il Silenzio Della Preghiera” which concluded the creative trilogy started in 2021.
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Lucian is part of the organizing team of Romanian Fashion Week — Romanian Creative Week, Iași, being RFW Platform’s co-curator (since 2021) together with Ioana Ciolacu.
For the 2023 edition of Romanian Design Week — Bucharest, next to Julian Roberts & Mari Bendeliani, Lucian was co-curator of the Fashion section.
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One of the extensions of his personal branding is — “costume design”. He has collaborated at four theatre productions directed by Andrei Măjeri: “Master Manole” after Lucian Blaga at the National Theatre in Cluj-Napoca, “Las Meninas” by Ernesto Anaya at the Hungarian Theatre in Cluj-Napoca, “Good evening, Mr. Wilde!” a musical by Eugen Mirea & Henry Mălineanu, after Oscar Wilde’s play “The Importance of Being Ernest”, at the Jewish Theatre in Bucharest, and “B category Goddesses” by Alexandra Felseghi, at Teatrelli in Bucharest.
2020 marked a collaboration with Romanian Mozart Society, for the 30th edition of the Mozart International Festival. Lucian created costumes for the Opera “The Magic Flute” by W.A. Mozart, directed by Tompa Gabor, at the Hungarian State Opera in Cluj-Napoca.
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For several projects made in the last two decades, Lucian Broscățean received awards and/or distinctions such as: “Special Mention” at the International Fashion Showcase — London Fashion Week, Arts of Fashion — “Wendy Jim and YKK” Awards — at MOMA San Francisco, Beau Monde Magazine’s “Crystal Globe” for Best Romanian Designer, 3rd place in the Fashion Design category and 42nd place in the general “Top 100 Cool Brands” made by Forbes Romania, he was nominated for 5 times at “ELLE Style Awards Romania — Best Designer Category” and won the Award in 2023, and so on.